Turnover and orders received by the end of the fiscal year were above the corresponding figures for the previous record year of 2008.
STEINERT’s success in 2010 was thanks to its sustainable investment in new product series and in a further expansion of the company’s sales activities during the crisis. Once the last effects of the crisis had faded in early 2010, the success quickly became apparent and sales rose significantly.
STEINERT has moved closer to its customers with improved services when providing spare parts and when commissioning new systems — thanks to a range of measures including strengthening the team. The customers — plant constructors, recycling companies, end customers, planning offices, etc. — have also received more in-depth advice in the selection, application and combination of STEINERT sorting solutions.
Thanks also to the successful integration of RTT STEINERT in the STEINERT Group, it has been possible to effectively implement projects worldwide, enabling STEINERT to successfully position itself on the market as a full-range supplier.
STEINERT also continued to live up to its role as a leader of innovation in 2010. Special sorting applications gave rise to new technologies, which have also already been put into operation. For example, the X-ray sorting system XSS® F opens up completely new sorting possibilities that were previously unavailable to the raw materials sector. Armatures ranging from the smallest copper “meatballs” through to heavy windings weighing several kilograms can be recognized and separated by our newly developed blow-out unit.
The online object recognition of the 3D sensor also makes entirely new separation applications possible, such as sorting airbags out of ZORBA material, separating different minerals, and even sorting insulated cables out of a mixture of materials. The 3D form recognition is independent of the colour of the target object, and black objects are also recognized reliably.
These are just some of the things that made 2010 an especially remarkable, successful and growth oriented year for STEINERT. The positive growth was also reflected in the continually increasing size of the workforce.
The company will continue to focus on intensifying its strong customer orientation in 2011. The new managing directors Marcus Heinrich and Dr. Uwe Habich are making a confident and motivated start to the new year, with incoming orders at their highest level in three years.
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STEINERT Elektromagnetbau GmbH, a family company established in Cologne which currently employs a workforce of about 150 people, has been delivering top technical separation solutions for the primary and secondary raw materials sector for more than 100 years. The company’s international sales network provides optimal closeness to customers thanks to subsidiaries in the US, Australia, Brazil, Japan and Zittau, Germany, and a range of sales partnerships worldwide. STEINERT is a full-range supplier and one of the world’s leading companies in this field, with systems including its proven magnetic separators and innovative sensor sorting systems, for example the induction sorting system ISS®, the colour sorting system FSS® and the X-ray sorting system XSS®.